| Entity Matching is D&B’s patented method for matching your business information against our global database. This process allows for and corrects variations in spelling (e.g. IBM vs. International Business Machines), formats, trade names and addresses, and executives data from disparate sources (e.g. a state business license, a Federal 10K filing, and a Yellow Pages listing) with the appropriate D&B record. Our match grade technology and confidence code ranking helps you understand how confident D&B is with your matched entities. Finally, D&B produces a single, more accurate picture of each business entity in your database. |
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